Augmented Reality Car Shopping
Project Overview
When someone is interested in browsing or buying a car it is very difficult and time consuming to see how purchasing the car could affect their budget. On top of that, the majority of people are very intimidated by dealerships, they still want to know the underlying best price but do not enjoy the art of negotiating under pressure from dealers.
So why AR?
Creating a solution that puts the control and information data in a persons hands wherever they are and whenever they like without the requirement of being at a dealer or the distraction of pressured salesmen is a main factor.
The main goal of this effort was to design an experience that is able to easily, quickly, and confidently view information about a vehicle, as well as see how purchasing it will affect their budget.
Role
Our product team during this effort was made up of a research engineer, a technical architect, a business SME, a few developers, and myself as the lead designer. As the lead UI/UX practitioner on the team, I was responsible for becoming a subject matter expert on Spatial Design for AR/VR, integrating HCD methodologies, exploring low fidelity UX designs, field testing designs and prototypes in real environments, and turning insights and concepts into high fidelity experiences, and supporting the process through developed prototypes.
Low Fidelity Design
Once we discovered the main problem areas and opportunities it was time to begin exploring and iterating on the user experience design. My role involved designing all of the low fidelity experience flows.
Here is a sample of the low fidelity designs:
Sometimes you just need to get an idea out and use what you got. For me, this was a rolling whiteboard and some markers.
Field Testing
Augmented Reality applications force the design to flex beyond 2d graphical user interfaces, really requires not only the ability to create graphic designs but to understand how those designs interact with space and environmental factors with safety as a real factor when it comes to interaction.
1st iteration of the design in a real environment.
Me learning about how to design with AR in a real environment.
2nd iterations of the design tested in a real environment.
Exploring what is helpful to be shown to the user.
MVP High Fidelity Designs
After exploring many low fidelity experiences, determine actual user behaviors and needs, I decided to move forward with a high fidelity app design. My role in this was to lead design and consult the high fidelity experiences, making sure to take customer needs, human behaviors, environmental factors, and future tech opportunities and integrate them into feasible solutions.
Here is an example of the solutions provided:
Ability to scan and view MSRP price points.
Ability to see make, model, and year of scanned vehicle.
Personalized estimations for Insurance and monthly payment quotes
User review data.
Here is a sample of the final high fidelity designs:
![final-slide[1][1].JPG](https://images.squarespace-cdn.com/content/v1/6089959c91c4396731ef1725/1620590772639-XWLBYLMVRRD7F73KVLCX/final-slide%5B1%5D%5B1%5D.JPG)
